Category Archives: Eisenhower Fellowship

Media and Sustainability – are we there yet?


Another North Carolina amazing City… Charlotte… spent only a few hours after teh delayed flight due to weather conditions.

I was honored to be a guest on Mike Collins Charlotte Talks with Tom McKittrick talking about sustainability and development. I chatted with the taxi driver and with a few people I met on my way about Charlotte Talks… and they really love it… they actually praised the host… confirming that it is all about people. Having such a well respected and liked figure leaves him no choice but dedicating his life for the process of change.

How successful is the deployment of media as a TOOL to instill sustainability in our lives? A question I raise to all media people and businesses… have we reached a stage where such sector realizes its power in sustainable transformation of market and communitities just as in politics.

My personal view would be that mainstreaming sustainability into various sectors is more important and effective than having it as a separate island… same applies to media… not sure if we need green media more than a greening of the media! A question for the great friends working in environmental communication and development media and marketing.

I was taken by Mike Collins’ humility and simplicity… and wide knowledge and open mind.  Someone like Mike needs to be further utilized as a sustainability advocate… can I kindly challenge you Mike to think of either a monthly special talk on a sustainable development topic and/or a new show on ‘redefining sustainability’ and I’ll be glad to contribute to some of the issues to be discussed in relation to community and people. Let’s shoot a couple of talks in Jordan… Petra and the Dead Sea or even one our Development Zones… It is a genuine invitation.

Reventure Park and Tom McKittrick’s visionary plan for an eco industrial park is a real source of inspiration for people, businesses, and governments. He is not doing it ONLY for the green cause but he definitley belives in the cause… and understands the competitive edge behind such an idea. A sharp developer who spends 3 years alleviating regulatory burden and preparing the location for new development is a role model for many of us. Defining the OPPORTUNITY of green might be more important than strict protection of green. It is all about understanding the ‘trade-offs’ and making the conscious decision that we can defend in front of the coming generations.

It is not the perfect model but it is a real serious story that Charlotte will be telling soon. Hope you as people of Charlotte define trade offs and demand your share of the responsibility.

Another key player in the field is Terri Bennett, she is an impressive media professional who is deploying her knowledge and experience to satisfy her passion about green life. Her ‘do your part’ reminded me of how each of us can be influential along the road and can make a difference… As a woman, I feel proud of women like Terri who decide to do something about it rather than complaining about it. Her focus on Mothers can’t be more timely.. they are where it all begins.

Have you done your part?

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Freedom and Nature


The relationship between nature and freedom can never be questioned after experiencing the fly over the Grand Canyon. It was such a moving experience to embrace nature on the ground and then to transcend towards freedom. We are having such a spectacular time at this incredible place!

I am experiencing freedom here as I do exeprience it in a very unique place in Jordan “Wadi Al-Mujib“… you will never believe the similarity till you visit both wonders… two pieces from a non-earthy free planet!

Visited the NPS Headquarters… met by chance a dedicated Ranger who is dreaming to visit Petra… Chris Carrol, hope your dream comes true!

Raleigh and the Jordanian dream!


I have never expected such a great welcoming impactful nature from Raleigh, NC. The people, the space, the events, the signs, the streets, the mindset… all contribute to the brain/talent attraction and development.

I was honored to meet Governor Bev Perdue during the grand opening for the North Carolina Museum for Natural Science. The City, People, Streets, Children, Cultural diversity, food, green products, music, all were there. Raleigh people say they never witnessed such a festival here before. It is all about science and growing the talent! It is amzing to see how the efforts came together to get this big Science center and huge event done. Many special features like having the chance to watch real scientists at their labs are quite special to this museum.

Governor Perdue is a great supporter of green economy and having met some of her team members, I can tell these people are making a difference.

I enjoyed being pampered by the US Eisenhower Fellows from NC (Jean Davis, Don Hobart and Rob Burns) as well as their colleagues, contacts, relatives, etc. What a City! It reminded me with the Arab/Jordanian hospitality and genuine nature. Despite the multi-cultural climate, it only added to its openness and intergative image. Eisenhower Fellowships need to continue recruiting more Fellows like those!

Everything here is oreinted towards supporting the ‘knowledge-based economy’ goal and all resources are directed in that direction. Allow me to quote the wise kind Charles Hayes – President and CEO of Research Traingle Regional Partnership when I asked for his advice for Jordan’s big dream of pursuing knowledge-based economy: become a Country that “grows talent, retains talent and recruits talent”.

I got inspired indeed by the streamlined efforts towards achieveing this in North Calorina/Raleigh. I hope Jordan my beloved Country would one day build on all its great human resources and strong well to optimize the impact of its talents.

Faces: Paradox-Paradise


The best group and most impactful Fellows! yes my group… Jocelle Batapa Sigue (Philippines), Kola Masha (Nigeria), Andrew Stober and Aly Khalifa (USA) and of course me (Jordan).

To be continued!

Faces: the soul!


As quiet as he may seem to be…. he is a great listener and analyzer. He knows when to intervene and how to do it cordially. Dan Geisler and beautiful Christiane.